The Notebook · a weekly letter

Ideas are worth nothing until you act.

I keep a stack of black notebooks full of ideas. Now I'm acting on them, before they're perfect, and in public. Every week: what I'm building with AI and content, what's working in marketing, and what I'm learning about money the hard way.

Shawn Manaher smiling, leaning against a red brick wall in a black T-shirt
$65M+
Revenue generated for clients
700+
Marketing campaigns run
2009
Building businesses online since
$150k/yr
Debt paid down since 2023

What I'm building

I shed every side lane. These are the ones I kept.

Focus gets me there faster than playing in several lanes. Here's what I'm working on now, and where each one stands.

  • Building

    Content at Scale

    A system that turns the ideas in my notebooks into content in the market, at scale, with AI. I'm sharing the build as I go so you can make your own.

    Read the build log →
    One idea, twenty pieces, one day. How Content at Scale works.
  • Running since 2017

    Ignite Marketing

    Patient-acquisition marketing for specialty clinics. 700+ campaigns and $65M+ in revenue for our clients.

    Visit Ignite →
  • In progress

    The paydown

    I put others first for years and ended up deep in debt. Since 2023 I've paid down about $150k a year. I report the progress here.

    Why I'm sharing this →

My story

The quiet kid who bets on the hard thing.

Nobody taught me about money. I've learned most of it the expensive way. This is the short version.

"I will pour through your hands millions and millions of dollars, if you will just hold loosely to it."

  1. 1980s

    The youngest of six kids.

    My blue-collar dad did the best he could. Nobody in our house was taught how money works. But Dad was always sketching ideas on paper: ways to make money, new projects. Then he'd try them. Not everything worked, and he kept trying. That's where my notebooks come from.

  2. High school

    I stood up to the bully.

    Everything changed that day. I learned that people expect you to fail at the hard thing, and that's exactly why it's worth trying. Also, my brother shot me in the head. With a BB gun. I survived.

  3. Dead broke

    I asked for $2 at a job interview.

    I needed a job badly, so I tried out for selling vacuum cleaners. I didn't get it. On my way out I turned back and said, "I know I didn't get the job, but I need to eat. Can you spare $2?"

  4. The prayer

    Hold it loosely.

    As I prayed and looked at my hands, I felt God say money would pour through them, if I held it loosely. I've chased how to earn it ever since.

  5. 2009

    I started building online.

    My first business sold cheap content. It taught me that words only matter when they carry real value.

  6. 2017

    I started Ignite Marketing.

    We've generated $65M+ for clients. But I kept putting everyone else first, and my own business ended up deep in debt.

  7. 2023

    I got sick of it, and started paying it down.

    About $150k a year, every year since.

  8. Now

    I shed every side lane.

    One focus: get the ideas out of my notebooks and into the world, and show you how.

    All things are possible.

The Notebook

Letters from the notebook

One idea a week, written down and acted on.

Words

Ideas are worth nothing until you act

My dad wrote his ideas down, then tried them. Not all of them worked. He kept going.

Letter #1

Letter #2 · Tuesday, Nov 17

I'm tired of hiding

Why I'm saying the embarrassing part out loud. What debt really costs at home, in the business and with my team, and the freedom of not pretending anymore.

Coming soon · Subscribe to get it

Letter #3

How I used Claude to launch my personal brand

The site, the newsletter and the content plan, built with an AI partner. What it did, what I still had to do myself, and what I'd do differently.

Coming soon · Subscribe to get it

Your turn

What's in your notebook?

Got an idea you can't stop thinking about? A decision you need to think through? A question about content, marketing or AI? Write it down and send it to me. I read every one and write back myself.

Not ready yet? Start with The Notebook.

The Notebook

Get one idea out of my notebook every week.

What I'm building, what's working, and what I'm learning about money. Honest numbers, no hype.