Words
Ideas are worth nothing until you act
My dad wrote his ideas down, then tried them. Not all of them worked. He kept going.
The Notebook · a weekly letter
I keep a stack of black notebooks full of ideas. Now I'm acting on them, before they're perfect, and in public. Every week: what I'm building with AI and content, what's working in marketing, and what I'm learning about money the hard way.
Free. Written for my younger self, and for my son someday.
What I'm building
Focus gets me there faster than playing in several lanes. Here's what I'm working on now, and where each one stands.
A system that turns the ideas in my notebooks into content in the market, at scale, with AI. I'm sharing the build as I go so you can make your own.
Patient-acquisition marketing for specialty clinics. 700+ campaigns and $65M+ in revenue for our clients.
I put others first for years and ended up deep in debt. Since 2023 I've paid down about $150k a year. I report the progress here.
My story
Nobody taught me about money. I've learned most of it the expensive way. This is the short version.
"I will pour through your hands millions and millions of dollars, if you will just hold loosely to it."
My blue-collar dad did the best he could. Nobody in our house was taught how money works. But Dad was always sketching ideas on paper: ways to make money, new projects. Then he'd try them. Not everything worked, and he kept trying. That's where my notebooks come from.
Everything changed that day. I learned that people expect you to fail at the hard thing, and that's exactly why it's worth trying. Also, my brother shot me in the head. With a BB gun. I survived.
I needed a job badly, so I tried out for selling vacuum cleaners. I didn't get it. On my way out I turned back and said, "I know I didn't get the job, but I need to eat. Can you spare $2?"
As I prayed and looked at my hands, I felt God say money would pour through them, if I held it loosely. I've chased how to earn it ever since.
My first business sold cheap content. It taught me that words only matter when they carry real value.
We've generated $65M+ for clients. But I kept putting everyone else first, and my own business ended up deep in debt.
About $150k a year, every year since.
One focus: get the ideas out of my notebooks and into the world, and show you how.
All things are possible.
The Notebook
One idea a week, written down and acted on.
Words
My dad wrote his ideas down, then tried them. Not all of them worked. He kept going.
Letter #2 · Tuesday, Nov 17
Why I'm saying the embarrassing part out loud. What debt really costs at home, in the business and with my team, and the freedom of not pretending anymore.
Letter #3
The site, the newsletter and the content plan, built with an AI partner. What it did, what I still had to do myself, and what I'd do differently.
Your turn
Got an idea you can't stop thinking about? A decision you need to think through? A question about content, marketing or AI? Write it down and send it to me. I read every one and write back myself.
The Notebook
What I'm building, what's working, and what I'm learning about money. Honest numbers, no hype.